We are far from integrated Metaverse Explained platforms with a rich set of usable Apps and devices which we will need to overcome challenges in powerful Metaverse.
- Metaverse Explained
- Metaverse Explained – Glasses – the Ideal Powerful Metaverse Device?
- Metaverse Explained – Should We be worried , though?
- Metaverse Explained – Impact on Businesses
- Metaverse Explained – Is It The future?
The advocates of the metaverse are still only at the beginning of its journey to create a fully immersive virtual experience for users.
There are 7 Top challenges in Metaverse which we need to overcome.
The Metaverse explained is the next evolution in social connection and the successor to the mobile internet.
Like the internet, the metaverse will help you connect with people when you aren’t physically in the same place.
And get us even closer to that feeling of being together in person. Everyone is raving about all the potential benefits of the metaverse – but there is a darker side, too.
The promises and possibilities of the metaverse explained are enormous .
And many companies are developing apps, products, and services to help develop the metaverse. And then serve its users in a more immersive digital world.
But there is a darker side to the metaverse, so we need to look at some of the challenges this incredible technology will bring.
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1. Metaverse Explained – Privacy Issues
The metaverse is the next version of the internet, and we use technology like augmented and virtual reality to immerse ourselves in the digital world.
With all this digitization comes privacy challenges.
We already have privacy concerns when we browse the web.
The technology that is already tracking our behavior online will also exist in the metaverse.
And tracking is likely to become even more invasive and intense.
For example, VR headsets will include eye-tracking technology.
So marketers and advertisers could potentially see from our headset data where exactly we are looking in our immersive experience.
And for how long. This is a marketer’s dream, of course, but is a major concern to anyone who is concerned about their privacy.
Companies will also be able to monitor our physical reactions as we link to wearable and haptic devices that measure our emotions and physical reactions.
Enormous amounts of data could be collected and used by companies for marketing or other purposes.
2. Metaverse Explained – Protecting Our Kids
As parents, it’s already difficult to track what our kids are doing online, and that challenge will continue with the metaverse.
Understanding what our kids are doing in the metaverse will be even more challenging, because we can’t see the world they’re looking at in their VR headsets.
And there is no process in place for monitoring their screens using tablets or phones.
3. Metaverse Explained – Health Concerns
VR “hangovers” are a known phenomenon, and people can also experience post-VR sadness.
When we have experienced an amazingly immersive world and have to come back into the real world.
It can make us depressed and sad. And the more incredible our immersive experiences become, the more people will struggle with this.
Internet or gaming addictions are already a big problem for kids and adults, and getting hooked on spending all our time in the metaverse.
It could be an even greater problem in the future.
4. Metaverse Explained – Access Inequality
In order to use augmented reality, we need the latest smartphone and handset technology, and VR experiences require high-tech.
Expensive headsets as well as strong and reliable connectivity.
How can we make sure that everyone in the world has equal access to the metaverse, not just the people who have the most money and live in advanced countries?
We will need to come up with plans to increase access to the metaverse as these immersive experiences become more and more important.
5. Metaverse Explained – Laws
Can a virtual act be a crime? The metaverse will bring regulatory challenges and will introduce new gray areas in many laws.
For example, if you are in virtual reality and you are wearing a haptic suit, and someone in the virtual world touches you without your permission.
How is this different from an assault in the real world? We will need to face these regulatory challenges as technology advances and thorny legal issues emerge.
6. Metaverse Explained – Desensitization
Many people will be playing violent games in VR, where you can touch and feel what you’re doing.
These immersive experiences will feel very real and could lead to people becoming desensitized to their behaviors.
In a game, if you are shooting a gun at someone or strangling that person.
I believe there is a real risk that people will become more likely to replicate that behavior in the real world due to VR desensitization.
7. Metaverse Explained – Identity Hacking
In the virtual world, we will be using avatars – and it will be possible for people to hack our avatars and steal our online identities.
If this happens, the hacker could pretend to be you and could wreak havoc in your virtual and real worlds.
We must focus on security in the metaverse and find ways to verify identities and avoid deep fakes, to reduce VR-related cybercrime.Clearly.
There are a lot of potential problems with the metaverse, and many issues that we need to think through (and potentially regulate) as this technology evolves.
Metaverse Explained – Interpretations
It seems like everyone has spent the last year or so falling over themselves to tell us what the metaverse is.
More immersive than the current flat, 2D web. And more connected than current social media.
It promises us an escape into digital realities where we can work, play and live unfettered. By the constraints of geography or the physical world.
One area of uncertainty – or certainly an area where there are differences of opinion – is how exactly we will interface with this brave new world.
Mark Zuckerberg has renamed his company Meta to signify how important he thinks the idea is.
He is throwing his money behind virtual reality (VR) headsets which he clearly feels will be the default gateway into a world of 3D, fully immersive experiences.
Others – such as those behind the popular Sandbox and Roblox platforms – say there is a lot of mileage still in flat displays, such as computers and mobile phones.
After all, most of us already have them, removing the friction necessitated by requiring an expensive new hardware purchase simply to join in the fun.
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A third option – which in some ways is really a middle-ground between two extremes – revolves around new applications of augmented reality.
Rather than fully immersing the user in computer-generated visuals, AR overlays digital imagery on the user’s view of the actual world.
It can work via smartphones, as demonstrated by what is probably still the “killer app” for the concept.
Nintendo’s Pokemon Go, or Instagram and Snapchat’s plethora of “funny face” filters. But I believe it will also become increasingly common to access AR via headsets or glasses.
This is an application of the technology that’s already been adopted in the industry and could soon be found in all manner of consumer use cases.
Metaverse Explained – Glasses – the Ideal Powerful Metaverse Device?
It’s easy to understand why many believe that glasses are likely to present the most streamlined and user-friendly way of bringing many of these ideas to life.
This is another way in which they represent the next evolution of user interface devices after the mobile phone.
The smartphone was, after all, the device form factor which enabled a new breed of web 2.0 apps.
Which is built around giving users the ability to upload their own content and interact directly with each other.
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Without smartphones, it’s unlikely that the likes of Uber, Instagram, and Airbnb would have become as ingrained in our lives as they did.
It’s certainly possible that AR and MR glasses will be the enabler of whatever it is that we come to see as the defining application of web3 and metaverse technology.
Metaverse Explained – Should We be worried , though?
Of course, as with all new technologies, the increasingly prominent role of metaverse influencers and pop stars has to be treated with a touch of caution.
For a start, we can assume that as computers powered by AI are already capable of writing songs.
It won’t be long before virtual pop stars are more than just animated mouthpieces.
For songs created by humans.
At that point, we have to ask whether art created by machines is actually art at all.
After all, just about the only answer that’s ever been accepted for the question “what is art?” is “something created by an artist.”
And can a robot or a machine truly be considered an artist?
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Secondly, will this type of virtual or metaverse artist (if they are artists at all) be capable of creating anything truly challenging or valuable?
Most of what we have seen involves corporate activities such as promoting, selling, and influencing.
Is this aspect of virtual culture capable of giving rise to a virtual equivalent of, say, the Sex Pistols or Public Enemy?
Acts that go against the grain of “the establishment” and, in doing so, create something uniquely progressive? So far, I would argue, we haven’t seen much that suggests so.
Lastly, another cultural question arises due to the potential for virtual celebrities to be used as proxies by the people who created them.
As an example, the creators of the female African virtual supermodel Shudu – themselves white men – have been criticized for effectively adopting a high-tech form of “blackface.
Enabling themselves to benefit from building relationships with brands and winning sponsorship deals in the guise of a (non-existent) woman of color.
These are questions that society will no doubt find answers to as the metaverse increasingly becomes a part of our lives over the course of the next decade.
And the boundaries between the real world, real influencers and celebrities, and the virtual become increasingly blurred.
Personally, my feeling is that virtual celebrities, entertainers, and musicians will never completely replace “real” ones as far as wider culture goes.
They will co-exist alongside real-world artists and influencers, creating a digital extension of real-world people as well as completely synthetic digital alternatives.
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One thing is certain: just like the metaverse itself, virtual pop stars and influencers will be a powerful marketing tool for brands. Who will be looking to build new bridges with customers.
Particularly the young, digital-native generations that will make up the citizens of the virtual world.
Metaverse Explained – Impact on Businesses
Businesses are already using augmented reality and virtual reality to provide experiences for consumers and engage them in ways they have never done before.
When a new Star Wars movie premiered in Japan, clothing retailer H&M set up a designer booth in their Tokyo store.
Shoppers could put on Magic Leap augmented reality glasses to turn plain black t-shirts into customized apparel that they could actually take home with them.
Other companies are finding ways to use AR and VR to enable customers to try on or try out their merchandise.
Luxury car company Ferrari, for example, showcases their models in augmented reality.
So car shoppers can “walk” around the cars and even delve into the cars’ engines and braking systems.
Many retailers are also figuring out how to offer 3D virtual versions of their products.
More and more consumers will be interested in purchasing NFT garments that mirror physical clothing and accessories.
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Businesses can also add value by incorporating storytelling into their immersive experiences for customers.
One whiskey company collaborated with a hotel to create a new cocktail.
Then created an immersive experience .
That transports the consumer to Scotland to fly over the Highlands, lets them get an inside look into how whiskey is made and gives them a virtual tour of a distillery.
After the virtual tour, you take your virtual reality glasses off, and your whiskey cocktail is sitting in front of you.
These kinds of immersive brand storytelling experiences are a great way for companies to connect with customers in innovative ways.
Metaverse Explained – Is It The future?
So does this mean the smartphone has had its day? Well, it’s certainly possible. If the metaverse is really going to change our lives in all the ways that it’s predicted to.
Is it likely that we’ll want to continue interacting with it through a tiny screen we have to carry around in our pockets?
Or do we want a screen that can instantly expand to any size we need it to be – filling our entire field of vision when we are watching a movie or playing a game.
Or shrinking to a postage stamp when we want to talk to someone as we go about our day-to-day business?
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AR allows information about what we are seeing to be overlaid directly onto our view of the real world .
So looking at our car might instantly tell us how much charge is left in the battery.
While looking at a fellow attendee at a business networking event or singles speed-dating event might tell us who they are and what they are interested in talking about.
From movies and gaming to shopping, working, and relaxing, the form factor of the device we are using plays a big role in the possibilities we have.
As we communicate and consume information in the digital realm.
While there have been false starts before – such as the original iteration of Google Glass – it may be that it was simply the case that the hardware appeared before the use cases which made it worthwhile.
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With the age of the metaverse fast approaching – if we are to believe what we are told – it could be a different story for the upcoming generation of devices.
The technology is evolving with many challenges.
This however,should not discourage companies from experimenting and exploring content and service delivery on these platforms .
There will be enormous learning experiences that will allow companies to be ready for this platform with the opportunity to turn the challenges into a great future value.
What Metaverse really means?
The metaverse is a vision of what many in the computer industry believe is the next Iteration of the internet.
A single shared ,immersive,persistent,3D virtual space where humans experience life in many ways they could not in the physical world.
What is metaverse used for ?
A platform for augmented reality called Metaverse enables users to build interactive experiences that combine the virtual and real worlds.
Additionally it can be considered a virtual version of the concept or idea of cyberspace.
Who invented Metaverse?
In 1992 ,science-fiction author Neal Stephenson coined the term “metaverse” in his hit novel “Snow Crash”.
Now 30 years later ,he teaming up with another crypto OG,Peter Vessenes to bring his vision to life.
Can you make money in the metaverse?
There are several ways to start earning money in the metaverse.
These include flipping digital assets, hosting virtual events,participating in play-to-earn games.
Designing virtual spaces and investing in metaverse tokens.
Is the metaverse free ?
While the metaverse won’t have a single subscription fee,applications and experiences using and benefitting from metaverse technologies.
It may have purchase prices, subscription fees.
In-app purchases or other business models. This is again similar to how we access the internet today.
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