Metaverse Explained – How we are far from integrated Metaverse platforms with a rich set of usable Apps and devices? What is the role of Web3 in Metaverse?

Metaverse Explained

The first thing you need to know about Metaverse is that it does not exist as a singular, monolithic entity.

Essentially, it can be best described as a collection of ideas, applications, and services. Technologies that work together.

To create a shared digital world where people can interact with each other and participate in various activities through their virtual avatars.

Notably, the concept of virtual worlds is not a new one and is well -an established fixture in pop culture.

One of the most recent incarnations of the idea can be found in the book Ready Player One, which represents a virtual world.

The OASIS almost perfectly matches the actual vision for the Metaverse.

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Metaverse Explained – Virtual Experience

The advocates of the metaverse are still only at the beginning of its journey undoubtedly. Possibly, to create a fully immersive virtual experience for users.

The Metaverse is the next evolution in social connection and the successor to the mobile internet to put it simply.

Second, like the internet, the metaverse will help you connect with people when you aren’t physically in the same place.

Third, it will get us even closer to that feeling of being together in person. Everyone is raving about all the potential benefits of the metaverse – but there is a darker side, too.

The promises and possibilities are enormous.

And many companies are developing apps, products, and services to help develop the metaverse. And then serve its users in a more immersive digital world.

But there is a darker side to the metaverse. After all, we need to look at some of the challenges this incredible technology will bring.

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Metaverse – Virtual Worlds

The Metaverse, the final frontier for entertainment. This is as bold of an opening statement as you can get, but is it actually true?

Is the Metaverse really destined to become the ultimate entertainment medium or is it the buzzword? A fad doomed to be forgotten before too long?

Let’s investigate!

Just as the dream of virtual worlds did not originate with the blockchain revolution, the efforts to make that dream a reality are not limited to the world of Web3.

The online game Second Life has been exploring the data for nearly 2 decades. Chiefly, peaking in popularity in the first quarter of 2009 when the game reached its highest concurrency, with nearly, 90,000 concurrent users logged in.

Recently, Epic Games have been attempting to build its own metaverse within the framework of its hugely popular battle royale shooter Fortnite.

And then, these are just a couple of the major players with Metaverse aspirations.

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The Role of Web3

Generally, common limitations of metaverse projects are that they are separate, proprietary platforms that do their own thing instead of contributing to a larger overarching metaverse.

Fortunately, Web3 gives us the means to overcome that problem, paving the way for a unified Metaverse.

A true persistent virtual world can not exist without the right infrastructure. It allows us to grow and evolve unimpeded and enables seamless communication between different apps and services.

Thereby, allowing users to hop from one experience to another with ease. Infrastructure that is not beholden to corporate interests and encourages collaboration, rather than competition between developers.

A decentralized Web3 network powered by blockchain fits the bill perfectly. With blockchain as a foundational layer, the Metaverse can remain open to anyone and free to grow and evolve in the most natural and organic way possible.

In addition, the advent of NFTs has given us a new way of representing and protecting ownership rights over digital assets.

This takes us a step closer to realizing a true digital society. The most prominent Web3 – based Metaverse projects today utilize NFTs to a great effect.

Decentraland, for example, is a platform where users can buy virtual plots of land as NFTs and use them for various purposes.

Its main competitor, The Sandbox, employs a similar approach while also allowing you to build scenes on their land using NFT-based graphic assets.

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How can Web3 benefit gaming?

Web3 has the potential to take gaming to a whole new level, no pun intended. This is not to say that Web3 games will simply replace traditional gaming, though.

Rather, just like VR, AR, cloud computing, and others., Web3 technologies will likely be incorporated into the ever-expanding game development toolset.

Thereby, giving game creators new robust tools to work with. So what do blockchain and Web3 bring to the table?

Most importantly, Web3 gives us a new way of connecting players with one another. Today’s era of unparallel connectivity hinges on large data centers and complex server infrastructure.

And while this approach has generally been very successful. it has its shortcomings.

In contrast, a Web3 network is not controlled by a single entity and it can not be shut down on a whim.

This means that gaming communities that are built around Web3,blockchain-powered games are much better protected from corporate interference.

One thing that is likely to be a major factor in enabling such interconnected ecosystems is Web3 ‘s ability to support digital economies.

As things stand today, Web3 gaming still has a long way to go before it can unlock its potential. But to dismiss that potential runs counter to the spirit of video games.

Looking to the future of Web3 gaming, it’s comforting to know that a formula for success has already been so clearly established in gaming’s past.

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There are 7 Top Challenges.

1. Privacy Issues

The metaverse is the next version of the internet, and we use technology like augmented and virtual reality to immerse ourselves in the digital world.

With all this digitization comes privacy challenges.

We already have privacy concerns when we browse the web.

The technology that is already tracking our behavior online will also exist in the metaverse.

And tracking is likely to become even more invasive and intense.

For example, VR headsets will include eye-tracking technology.

So marketers and advertisers could potentially see from our headset data where exactly we are looking in our immersive experience.

And for how long? This is a marketer’s dream, of course, but is a major concern to anyone who is concerned about their privacy.

Companies will also be able to monitor our physical reactions as we link to wearable and haptic devices that measure our emotions and physical reactions.

Enormous amounts of data could be collected and used by companies for marketing or other purposes.

2. Protecting Our Kids

As parents, it’s already difficult to track what our kids are doing online, and that challenge will continue with the metaverse.

Understanding what our kids are doing in the metaverse will be even more challenging because we can’t see the world they’re looking at in their VR headsets.

And there is no process in place for monitoring their screens using tablets or phones.

3. Health Concerns

VR “hangovers” are a known phenomenon, and people can also experience post-VR sadness.

When we have experienced an amazingly immersive world and have to come back into the real world.

It can make us depressed and sad. And the more incredible our immersive experiences become, the more people will struggle with this.

Internet or gaming addictions are already a big problem for kids and adults, and getting hooked on spending all our time in the metaverse.

It could be an even greater problem in the future.

4. Access Inequality

In order to use augmented reality, we need the latest smartphone and handset technology, and VR experiences require high-tech.

Expensive headsets as well as strong and reliable connectivity.

How can we make sure that everyone in the world has equal access to the metaverse, not just the people who have the most money and live in advanced countries?

We will need to come up with plans to increase access to the metaverse as these immersive experiences become more and more important.

5. Laws

Can a virtual act be a crime? The metaverse will bring regulatory challenges and will introduce new gray areas in many laws.

For example, if you are in virtual reality and you are wearing a haptic suit, and someone in the virtual world touches you without your permission.

How is this different from an assault in the real world? We will need to face these regulatory challenges as technology advances and thorny legal issues emerge.

6. Desensitization

Many people will be playing violent games in VR, where you can touch and feel what you’re doing.

These immersive experiences will feel very real and could lead to people becoming desensitized to their behaviors.

In a game, if you are shooting a gun at someone or strangling that person.

I believe there is a real risk that people will become more likely to replicate that behavior in the real world due to VR desensitization.

7. Identity Hacking

In the virtual world, we will be using avatars – and it will be possible for people to hack our avatars and steal our online identities.

If this happens, the hacker could pretend to be you and could wreak havoc in your virtual and real worlds.

We must focus on security in the metaverse and find ways to verify identities and avoid deep fakes, to reduce VR-related cybercrime.

There are a lot of potential problems with the metaverse and many issues that we need to think through (and potentially regulate) as this technology evolves.

Interpretations

It seems like everyone has spent the last year or so falling over themselves to tell us what the metaverse is.

More immersive than the current flat, 2D web. And more connected than current social media.

It promises us an escape into digital realities where we can work, play and live unfettered. By the constraints of geography or the physical world.

One area of uncertainty – or certainly an area where there are differences of opinion – is how exactly we will interface with this brave new world.

Mark Zuckerberg has renamed his company Meta to signify how important he thinks the idea is.

He is throwing his money behind virtual reality (VR) headsets which he clearly feels will be the default gateway into a world of 3D, fully immersive experiences.

Others – such as those behind the popular Sandbox and Roblox platforms – say there is a lot of mileage still in flat displays, such as computers and mobile phones.

After all, most of us already have them, removing the friction necessitated by requiring an expensive new hardware purchase simply to join in the fun.

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A Third option –

Which in some ways is really a middle-ground between two extremes – revolves around new applications of augmented reality.

Rather than fully immersing the user in computer-generated visuals, AR overlays digital imagery on the user’s view of the actual world.

It can work via smartphones, as demonstrated by what is probably still the “killer app” for the concept.

Nintendo’s Pokemon Go, or Instagram and Snapchat’s plethora of “funny face” filters. But I believe it will also become increasingly common to access AR via headsets or glasses.

This is an application of the technology that’s already been adopted in the industry and could soon be found in all manner of consumer use cases.

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AR Glasses the Ideal Powerful Metaverse Device?

Augmented Reality (AR) glasses have the potential to be a powerful device for experiencing the metaverse.

Here giving you few reasons why AR glasses could be considered an ideal device for the metaverse:

Immersive Experience

AR glasses provide a highly immersive experience by overlaying digital content onto the real world.

They enable users to seamlessly blend virtual elements with their physical surroundings, creating an immersive and interactive metaverse experience.

Hands-Free Interaction

AR glasses allow for hands-free interaction with the digital world. Users can navigate and interact with virtual objects and environments using natural gestures, voice commands, or eye-tracking.

Thereby, enhancing the ease and convenience of engaging with the metaverse.

Real-Time Information

AR glasses provide real-time information and contextually relevant data in the user’s field of view.

Users can access information, notifications, and interactive elements without the need to check external devices.

By enabling seamless integration of digital and physical realities in the metaverse.

Spatial Awareness

AR glasses can offer spatial awareness capabilities, enabling accurate mapping and understanding of the user’s physical environment.

This spatial understanding enhances the metaverse experience by enabling virtual objects to interact with real-world surfaces.

Thereby, facilitating more immersive and realistic interactions.

Social Interaction

AR glasses can support social interactions in the metaverse by overlaying virtual avatars or communication channels onto the user’s view.

Users can see and interact with virtual representations of others, fostering social connections and collaboration in shared virtual spaces.

Personalization and Customization

AR glasses can provide personalized and customizable experiences in the metaverse. Users can tailor their virtual environment and virtual objects.

And avatars according to their preferences, allowing for self-expression and individuality within the metaverse.

Contextualized Applications

AR glasses enable context-aware applications in the metaverse. Users can access applications and services that are contextually relevant to their location, activities, or interests.

This contextualization enhances the metaverse experience by providing personalized and meaningful content and services.

Seamless Integration with IoT

AR glasses can seamlessly integrate with the Internet of Things (IoT) devices, enabling the metaverse to interact with and control connected devices in the physical world.

Users can manipulate and interact with IoT devices and systems through AR interfaces, further blurring the lines between the virtual and physical realms.

While AR glasses offer compelling possibilities for the metaverse, it’s important to note that their widespread adoption may depend on factors such as affordability, comfort, and battery life.

And technical advancements in display technology. As these challenges are addressed, AR glasses have the potential to be a powerful and transformative device.

Especially, for experiencing the metaverse and unlocking its full potential.

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Are we worried?

Of course, as with all new technologies, the increasingly prominent role of metaverse influencers and pop stars is to be treated with a touch of caution.

For a start, we can assume that computers powered by AI are already capable of writing songs.

It won’t be long before virtual pop stars are more than just animated mouthpieces.

For songs created by humans.

At that point, we have to ask whether art created by machines is actually art at all.

After all, just about the only answer to the question “What is art?” is “something created by an artist.” And can a robot or a machine truly be considered an artist?

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Virtual Creations

Secondly, will this type of virtual or metaverse artist be capable of creating anything truly challenging or valuable?

Most of what we have seen involves corporate activities such as promoting, selling, and influencing. Is this aspect of virtual culture capable of giving rise to a virtual equivalent of, say, the Sex Pistols or Public Enemy?

Acts that go against the grain of “the establishment” and, in doing so, create something uniquely progressive? So far, I would argue, we haven’t seen much that suggests so.

Cultural Issues

Lastly, another cultural question arises due to the potential for virtual celebrities to be proxies of the people who created them.

As an example, the creators of the female African virtual supermodel Shudu – themselves white men – are criticized for effectively adopting a high-tech form of “blackface.

Enabling themselves to benefit from building relationships with brands and winning sponsorship deals in the guise of a (non-existent) woman of color.

These are questions that society will no doubt find answers to as the metaverse increasingly becomes a part of our lives over the course of the next decade.

And the boundaries between the real world, real influencers and celebrities, and the virtual become increasingly blurred.

Personally, my feeling is that virtual celebrities, entertainers, and musicians will never completely replace “real” ones as far as wider culture goes.

They will co-exist alongside real-world artists and influencers, creating a digital extension of real-world people as well as completely synthetic digital alternatives.

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One thing is certain: just like the metaverse itself, virtual pop stars and influencers will be a powerful marketing tool for brands. Who will be looking to build new bridges with customers?

Particularly the young, digital-native generations that will make up the citizens of the virtual world.

Impact on Businesses

Chiefly, businesses are already using augmented reality and virtual reality to provide experiences for consumers and engage them in ways they have never done before.

When a new Star Wars movie premiered in Japan, clothing retailer H&M set up a designer booth in their Tokyo store.

Secondly, shoppers could put on Magic Leap augmented reality glasses to turn plain black t-shirts into customized apparel that they could actually take home with them.

Other companies are finding ways to use AR and VR to enable customers to try on or try out their merchandise.

Luxury car company Ferrari, for example, showcases their models in augmented reality.

So car shoppers can “walk” around the cars and even delve into the cars’ engines and braking systems.

Many retailers are also figuring out how to offer 3D virtual versions of their products.

More and more consumers are purchasing NFT garments that mirror physical clothing and accessories.

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Businesses can also add value by incorporating storytelling into their immersive experiences for customers.

One whiskey company collaborated with a hotel to create a new cocktail.

Then created an immersive experience. That transports the consumer to Scotland to fly over the Highlands. And give them a virtual tour of a distillery.

After the virtual tour, you take your virtual reality glasses off, and your whiskey cocktail is sitting in front of you.

These kinds of immersive brand storytelling experiences are a great way for companies to connect with customers in innovative ways.

Is It The Future?

So does this mean the smartphone has had its day? Well, it’s certainly possible. If the metaverse changes our lives in all the predicted ways.

Is it likely that we’ll want to continue interacting with it through a tiny screen we have to carry around in our pockets?

Or do we want a screen that can instantly expand to any size we need it to be – filling our entire field of vision when we are watching a movie or playing a game?

Or shrinking to a postage stamp when we want to talk to someone as we go about our day-to-day business?

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AR informs us to see directly our view of the real world.

So looking at our car instantly tell us how much charge is in the battery.

If you look at a fellow attendee at a business networking event or singles speed-dating event, tell us who they are and what they want to talk about.

From movies and gaming to shopping, working, and relaxing, the form factor of the device we are using plays a big role in the possibilities we have.

As we communicate and consume information in the digital realm.

While there have been false starts before – such as the original iteration of Google Glass – it may be that it was simply the case that the hardware appeared before the use cases which made it worthwhile.

With the age of the metaverse fast approaching – if we are to believe what we are told – it is a different story for the upcoming generation of devices.

Technology is evolving with many challenges.

This, however, should not discourage companies from experimenting and exploring content and service delivery on these platforms.

There will be enormous learning experiences that will allow companies to be ready for this platform with the opportunity to turn the challenges into great future value.